In American Studies class we discussed how few fast food restaurants and large chain companies (like Target and Wallmart) exist in the North Shore. As convenient as these stores are, people don't want them ruining the village "look" of the area, or drawing in the "wrong" crowd of people who do not "belong" in the North Shore. I think that by labeling certain people of lower incomes as the ones who do not belong in the neighborhood just makes the North Shore more isolated from reality, since there is generally very little diversity in terms of social classes.
Just last year, a Wallgreens was opened in Eden's Plaza where a Borders book store used to be. I couldn't find any information on whether this was controversial or not, but I personally find it to be very convenient since it is so close to my house, and there are not many drugstores like Wallgreens in Wilmette.
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